The health-care industry is under more pressure than almost any other industry. Its environment is changing faster than most in respect to what health-care IT executives have to do with their data. Ken Chow, chief marketing officer of LogiXML, believes that LogiXML’s health-care dashboards, reporting and analytics tools enable IT executives in this space to adapt to the rapidly changing industry landscape. In this interview, Chow discusses LogiXML’s newest version of its product, which will be released jsut in time for the Healthcare IT Summit in November, what they will be showing at the conference and how they are catering to the health-care CIO audience.
HCITS: How does LogiXML cater to health-care payer and provider IT executives? What are you doing in the health-care space?
Chow: We provide a way of producing the analytics and reporting health-care CIOs need across multiple disparate databases. Typically, the two main drivers of their concern are speed and having fragmented data sources; our solution addresses these issues as it provides a web-based platform that adapts to the changing health-care environment quickly and in an organized manner. The only other major way in which I think we are really outstanding in that area is that we provide a fine level of security, which I think is important for all health-care IT executives.
HCITS: Are there any new products or services that you would like to share with our audience?
Chow: This year, in early November, we are going to have a major release of a new product coming out that provides even more intuitive and easy-to-use interfaces and visuals. I think that’s important, because many health-care payer and provider institutions are delivering metrics that need to be interpreted on-the-fly both quickly and easily, so we are just making the whole visual impression even better. We plan to show it off at the Healthcare IT Summit.
HCITS: How does LogiXML help health-care IT executives stay ahead of the curve in the health-care industry today?
Chow: These individuals are certainly being thrown a lot of curveballs both from the regulatory arena as well as the increased competitive environment they are in. So, we give them a way of reacting more quickly. The same agility I spoke of in the first questions—the ability to get to multiple databases, get to them securely, and to really quickly make and change the views of the things they are looking at—is how we help them stay ahead. They know this industry and they are having a difficult enough time predicting these trends. They need to adapt and change the way they adapt and change to their data really quickly in order to stay ahead.
HCITS: What is the biggest IT trend you are seeing in the health-care industry today, and how are you addressing that trend?
Chow: The single biggest trend would be about cost control and reimbursement, and much of that has come by way of the change in the regulatory environment as well as the industry structures that have arisen to handle it. Things like the notion of Accountable Care Organizations (ACOs), and so forth, have changed the landscape of how both payer and provider institutions have to look at their data. If they are going to adapt to these new systems, particularly the new Medicaid and Medicare programs, they are going to have to really stay on top of that data. Cost control and reimbursement is probably one of the pain points—it certainly doesn’t take a back seat to patient care, which has always been a priority—but, cost control and reimbursement is the fastest-growing trend today.
HCITS: Please share a customer example of your success in this space.
Chow: NACHRI (the National Association of Children’s Hospitals and Related Institutions), which recently merged with CHCA and is now together known as the Children’s Hospital Association, use our product’s portal to allow all of their members to compare their operational metrics to their peers. They are able to help their members operate efficiently and make sure their memberships are as cost-efficient as possible by benchmarking, sharing and collaborating on best practices.
In contrast, Partners In Health has actually instituted our product to deliver patient care and direct patient metrics onto the floor of the care institutions so that the hospital staff, nursing staff, doctors and administrators can quickly take a look at care statistics and available resources to match the care needs. These are just two examples of the types of things that we do and offer.
HCITS: What will LogiXML be presenting at the Healthcare IT Summit?
Chow: We will be showing off the newest version of our product with some very compelling visuals, as l mentioned earlier. I think the main “aha” moment that most of the IT executives will have with our technology will be when they see how fast it is, how easy it is to hook it up to all of their data and the level of role-based security that it provides. The main thrust of the product will happen at the Healthcare IT Summit—we will be talking about the new enhancements and the release so we are really excited for the conference.
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